Lonnie C. Poole Jr. College of Management at North Carolina State University

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Dec. 09 Friday

FastTrack Series | Exploring Cradle-to-Cradle Innovation for the Business Manager

FastTrack Series | Exploring Cradle-to-Cradle Innovation for the Business Manager

Friday, December 09, 2016

8:30AM - 12:30PM RTP Foundation Meeting Room A

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This course introduces managers to the concepts of cradle-to-cradle, eco-efficiency, life cycle assessment, reverse logistics and other techniques to show how sustainability measures can be considered in the innovation/new product process. As green-design is becoming a requirement of more and more products, this course provides insights on where to begin. Faculty: Dr. Rosanna Garcia.



Rosanna Garcia joined NC State University in August 2014 as a Chancellor’s Faculty Excellence Program cluster hire in Innovation+Design. In this role, she serves as an associate professor in the Department of Business Management in the Poole College of Management in conjunction with the College of Design.

As an expert in the diffusion of innovations, Dr. Garcia’s research has focused on how to introduce ‘resistant’ innovations to a reluctant marketplace. As a co-PI on a National Science Foundation Grant, “Implications of automotive greenhouse gas policies on materials flows: A life cycle approach integrating engineering, public policy, and market decisions,” her recent work has concentrated on the diffusion of electrical vehicles into the U.S. market. She is an expert on agent-based modeling, a simulation technique that models consumer decision making in complex market situations which she uses in her research studies.

Prior to joining academia, she spent 12 years working in the telecommunications industry in business development including starting and selling a small business. As a small business owner, she was elected as an SBA White House Business Council representative for the State of Massachusetts. She has three patents resulting from this time in industry. Dr. Garcia holds a Ph.D. in marketing from Michigan State University and a MBA from the University of Rochester, N.Y. Her love of innovation stems from a bachelor of science degree in chemical engineering and a bachelor of arts in business economics from the University of California, Santa Barbara.

NC State College of Management Campus Box 8614, Raleigh, NC 27617